THE BOOK
Modern Monopolies, the Amazon best-seller published by St. Martin’s Press (an imprint of Macmillan), defines the platform business model. Uber, Airbnb, Google, Amazon and other platform businesses can dominate an industry while keeping costs low and growth high.
This book illustrates how the secret to tech companies’ success lies not in the tech, but in it’s business model. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The book helps you understand what made these companies so successful, how to tell a good platform from the bad, and how you could build one too.
