THE BOOK

Modern Monopolies, the Amazon best-seller published by Macmillan, defines the platform business model which is why Uber, Airbnb, Google, Amazon and others can dominate an industry with an asset-light approach. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people. The book helps you understand what made these companies so successful, what indicates a good platform from the bad and how you could build one too!

{A} stimulating book...The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation.
— John Thornhill, Editor Financial Times
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— George F. Colony, CEO Forester
“A must read for any serious entrepreneur or investor, as well as anyone interested in innovation.”
— Oisin Hanrahan, CEO Handy